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UNIQLO x
FENG LI
ICY
Artist collaboration and documentary production for the grand opening of UNIQLO’s Chengdu city flagship store. This project brought together local Chengdu illustrator Icy Tan and photographer Feng Li to create the UTme! Custom Series. We also produced an artist collaboration city documentary for UNIQLO, integrating the brand’s “LifeWear” concept into the everyday moments of Chengdu life, conveying the heartfelt message that “We often underestimate the small details within ourselves, yet they are what make us truly valuable.”
BRUNELLO
CUCINELLI
Villa Solomei
Festival
As artistic consultants, we collaborated with the Brunello Cucinelli Foundation to help create the Festival Solomeo Villa’s first-ever tribute to Chinese culture since its founding in 1998. For this international arts festival, we invited renowned erhu player Guo Gan to perform alongside the Solomeo local symphony orchestra. More than 40 Chinese artists, including celebrated cellist Zhu Yibing, the Sichuan Opera troupe, and a drum ensemble, traveled to Italy to present a spectacular and vibrant artistic celebration.
CHANEL
LIFE Magazine
x XINQI
Together with Life Magazine and Chanel, we accompanied Chinese artist Xin Qi into Chanel’s spiritual world—from the private residence at 31 Rue Cambon to behind the scenes at the le19M atelier, and finally back to Hangzhou, where Xin Qi created a cover piece for Life Monthly. At Chanel’s le19M n Paris, we interviewed Aska Yama-shita artistic director of Atelier Montex. From Montex’s golden glass bead embellishments to the intricate layering of over 3,000 geometric techniques at the Lognon pleating workshop. This is Chanel’s poetic fantasy and also Xin Qi’s creative starting pointusing threads to weave together the fabric of cities, craftsmanship, and dreams.
OPPO x
TOILETPAPER
MAGAZINE
Ernicreative is honor to represent Toiletpaper Magazine, assisted OPPO in partnering with this rebellious and visionary Italian art collective to create an immersive experience that breaks the boundaries of traditional product launches. To celebrate the launch of the Reno14 series, OPPO commissioned Toiletpaper Magazine to reinterpret the product and visual identity in their distinctive style, infusing the new Reno Series with bold personality and strong expressive power through their signature ironic, colorful, and surreal artistic language.
PHILIPPE
KATERINE
Shenzhen MIXC
Ernicreative is honor to present exclusively the French artist Philippe Katerine, since his debut exhibition Mignonisme at Le Bon Marche in Paris France, we introduced artist’s work to China for the first time collaborated with Shenzhen MixC, his work Mr. Rose and the concept which celebrates the beauty and wonder in everyday life, often through playful and tender creations. ErniCreative took charge of event planning and artist licensing, ensuring a seamless and immersive experience throughout the public art experience.
MAURIZIO
CATELLAN x
BAZAAR ART
Magazine
ErniCreative exclusively led the cover story interview and photoshoot of the renowned Italian artist Maurizio Cattelan for Bazaar Art (BBART), delving deeply into the mysteries and truths surrounding this contemporary art “madman” and master of play. Widely regarded as one of the most controversial and influential figures in contemporary art, Cattelan was portrayed through an authentic lens as we traveled to Italy and spent an afternoon with him in an in-depth conversation. To further enrich this portrait, we also interviewed Chiara Parisi, director of the Pompidou Center in France, Pierpaolo Ferrari, photographer and co-founder of Toiletpaper, and Italian curator Lorenzo Giusti, offering multiple perspectives in our attempt to reveal the truth behind this legendary artist.
SARAH
ANDELMAN
Modern Weekly
ErniCreative exclusively planned and conducted an interview with the legendary fashion figure Sarah Andelman for Modern weekly. As the former creative force behind Paris’s iconic concept store Colette, Sarah is renowned for her sharp fashion insight and exceptional taste. Today, she has transitioned into a brand consultant and curator, continuously injecting innovation and vitality into the fashion world. The feature highlights Sarah’s significant recent collaborations, including projects with Basel Art Shop, exhibitions at Le Bon Marché, and a skateboard exhibition at Sotheby’s. Additionally, ErniCreative maintains a close collaborative relationship with Sarah Andelman.
PHILIPPE
KATERINE
Wuhan
MIXC
ErniCreative collaborated with Wuhan MixC to organize an exhibition centered on artist Philippe Katerine. ErniCreative took charge of event planning and artist licensing, ensuring a seamless and immersive experience throughout the event. This project showcased Katerine’s distinctive works, creating a unique public art and cultural experience within the shopping center.
PHILIPPE
KATERINE
Mr. BLUE
CYSTAL PLUS
Shanghai
In December 2024, Shanghai CrystalPlus, a shopping mall in the heart of Shanghai, unveiled its grand transformation. Under the theme “There’s Always Something Adorable Happening,” and in collaboration with Paris-based co-curator ErniCreative, the mall introduced artist Philippe Katerine’s works MR BLUE and MR ROSE. Through a highly creative and artistically captivating exhibition, Shanghai was transformed into a delightful world of public art.
PIN-UP
EXHIBITION
CPI
Chengdu
ErniCreative curated a unique pop-up exhibition and bookstore for New York–based magazine PIN–UP, marking the publication’s debut in China. Held at Chengdu CPI, the event connected one of the world’s leading interdisciplinary design magazines with a local audience. ErniCreative oversaw every aspect from concept to execution, curated an exhibiton that highlighted PIN–UP’s innovative fusion of architecture, art, and pop culture. This collaboration marked a significant cultural moment, bringing the global design conversation into China.
NOUNOU
CPI
POP-UP Store
ErniCreative invited lifestyle brand NOUNOU to China, presenting a limited-time pop-up store. NOUNOU, co-founded by French artist Jean Jullien and Korean creative director Jae Huh, was brought to life in Chengdu CPI public space under ErniCreative’s curation, ensuring every detail reflected the brand’s iconic style. The pop-up opened with NOUNOU’s classic blue and orange characters, showcasing the brand’s globally popular signature items - from design-driven apparel and eco-friendly shopping bags to playful tableware - delivering NOUNOU’s signature creativity and lifestyle products in their purest form to Chengdu.
LINSY HOME
x ERIC GIRIAT
Ernicreative is honer to represent French artist Eric Giriat collaborated with Chinese furniture brand LINSY HOME to launch the Linsy Heart series - a creative fusion of Giriat’s distinctive artistic vision and LINSY HOME’s expertise in high-quality furniture design. This collaboration will introduce a collection of exclusive, limited-edition pieces that are as functional as they are artistic. The much-anticipated new products are coming soon, ready to add a touch of artful elegance to everyday living.
SWAROVSKI
Foundation
Living Yangtze
Eric Valli, a two-time Oscar-nominated filmmaker, collaborated with Swarovski on an art project initiated by Nadja Swarovski. Valli traveled to the Yangtze River region to capture the significance of water and the lives of communities that depend on it. The project featured a series of photo-graphs and short documentary films. ErniCreative oversaw the publication of the accompanying book, which chronicles Valli’s journey and includes an essay by historian Cho-Yun Hsu. Traveling along the Yangtze, the work offers a profound reflection on the intersection of nature, history, and human impact.
HANGZHOU
CULTURAL &
CREATIVE
EXPO
At the Hangzhou Cultural and Creative Expo, ErniCreative was responsible for the creative planning of the European Pavilion. Our team managed the invitation process for artists and institutions, ensuring a diverse and vibrant showcase of European culture. From concept to execution, we curated an imaginative space that highlighted artistic innovation and fostered international collaboration. Leveraging our expertise in event management, ErniCreative played a key role in the successful presentation of the European Pavilion.
MR.DOODLE
XIAO HONG SHU
LivingLikeAnArtist
ErniCreative collaborated with RED (Xiaohongshu) to launch the project "Living Like an Artist." Through exclusive interviews with internationally renowned artists, this series offers audiences a unique perspective, delving deeply into their creative processes and daily lives. Viewers have the opportunity to step inside the private studios of these famous artists, experiencing their sources of inspiration, artistic techniques, and creative environments. We produced and participated in several captivating documentaries featuring artists such as James Jean, Mr Doodle, and Daniel Arsham.
ErniCreative collaborated with RED (Xiaohongshu) to launch the project "Living Like an Artist." Through exclusive interviews with internationally renowned artists, this series offers audiences a unique perspective, delving deeply into their creative processes and daily lives. Viewers have the opportunity to step inside the private studios of these famous artists, experiencing their sources of inspiration, artistic techniques, and creative environments. We produced and participated in several captivating documentaries featuring artists such as James Jean, Mr Doodle, and Daniel Arsham.
GQ MAGAZINE
MAN OF
THE YEAR
ErniCreative was invited to serve as the art curator for the GQ MAN of the Year event, taking charge of the artistic planning and design to create customized artworks that perfectly align with the event’s theme and atmosphere. The event featured an exclusive 12-meter-long piece titled Mr. ROSE by Philippe Katerine, which captivated both celebrities and industry professionals in attendance. Through this collaboration, ErniCreative seamlessly integrated art with the event experience, elevating the overall ambiance and delivering an unforgettable cultural celebration for all participants.
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BILIBILI
x ERNI
Chinese Traditions
in Paris
ErniCreative collaborated with BiliBili on a project Chinese traditions in Paris hosted and directed by Erni, with production by ErniCreative. The film offers an in-depth exploration of Chinese artists and artisans living in Paris, about their creative processes and the vibrant artistic environment of the city. The program was honored with the "Best Proposal" award in the China State Council–hosted “New Era · New Images” Sino-foreign Co-creation Initiative, highlighting its significant impact in promoting cultural exchange and emphasizing international artistic collaboration.
OLO x
LEE LE PRUNENNEC
We have collaborated with the renowned Chinese home furnishing brand OLO Home and the experienced French fashion and leather goods designer Lee Le Prunennec to launch the “Weilai” spring full-home customization collection. Lee Le Prunennec was honored with the 2022 Hermès Foundation Contemporary Art and Design Center Villa Noailles Design Parade Hyères Annual Design Award. This series draws inspiration from the designer’s meticulously crafted leather creations, achieving an innovative cross-industry fusion between home décor and fashion.
A - KUAN
x ERNI
We have partnered with the renowned Chinese instant noodle brand A-Kuan to appoint Erni, founder of ErniCreative, as the brand’s global ambassador. Erni is an adventurous young girl from Chengdu who, in her twenties, hitchhiked from China to France. She later sailed with artists from the Baltic Sea to the Mediterranean, filming the documentary Sun, Storm, and Little Girl and publishing her autobiographical book Everything That’s Wonderful. As the founder of ErniCreative, she has inspired countless young people to live authentically and pursue their passions. Beyond naming Erni as the global ambassador, A-Kuan has also launched a million Fund to help more young individuals realize their dreams and chase their ideal lives.
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